WHAT IS NIL?

NIL is the abbreviation for Name Image and Likeness and refers to the new rules for NCAA athletes’ ability to profit from the use of their name, image, and likeness. Under NIL, college athletes can monetize their brand through sponsorship deals, selling merchandise or autographs, or other creative ways.

Previously this was seen as a way to be a professional athlete; therefore, not allowed. After a supreme court ruling in favor of college athletes in 2021 and many states passing NIL legislation, college athletes can now earn money off of their personal brand.

NIL rules are a way to compensate college athletes in a fair way for the market they produce by being athletes. Think of it similarly to how many pro athletes have sponsorships with many different companies; NIL now allows college athletes receive that compensation as well. 

Now, athletes can use photos of themselves or allow others to use images of them or their names to promote things while receiving compensation.

“Likeness” is included to allow for the use of digital versions of the athletes, such as for video games. Before, video game companies were not allowed to make visual copies of the players on games because they couldn’t pay the players for it/buy their likeness.

All NIL engagement is subject to NCAA rules, state NIL legislation, and university regulations.

NIL
Baseball Statistics

NIL is the abbreviation for Name Image and Likeness and refers to the new rules for NCAA athletes’ ability to profit from the use of their name, image, and likeness. Under NIL, college athletes can monetize their brand through sponsorship deals, selling merchandise or autographs, or other creative ways.

Previously this was seen as a way to be a professional athlete; therefore, not allowed. After a supreme court ruling in favor of college athletes in 2021 and many states passing NIL legislation, college athletes can now earn money off of their personal brand.

NIL rules are a way to compensate college athletes in a fair way for the market they produce by being athletes. Think of it similarly to how many pro athletes have sponsorships with many different companies; NIL now allows college athletes receive that compensation as well. 

Now, athletes can use photos of themselves or allow others to use images of them or their names to promote things while receiving compensation.

“Likeness” is included to allow for the use of digital versions of the athletes, such as for video games. Before, video game companies were not allowed to make visual copies of the players on games because they couldn’t pay the players for it/buy their likeness.

All NIL engagement is subject to NCAA rules, state NIL legislation, and university regulations.

WHAT IS FLAGSHIP?

Flagship is the University of Arkansas’ all-encompassing solution to enable Arkansas student-athletes to fully capitalize on Name, Image and Likeness (NIL) as permitted by the NCAA on July 1, 2021. Working with University of Arkansas student-athletes as it pertains to NIL is subject to all rules, guidelines, and regulations from the university, in addition to NCAA rules.

Some key points to note when engaging with University of Arkansas student-athletes with NIL.

  • Student-athletes have the right to terminate any NIL related contract or agreement without being held liable for breach of contract if you are no longer:
    • Enrolled at a higher education institute
    • Eligible to engage in an athletics program at an institution of higher education
    • Participating in varsity intercollegiate athletics at an institution of higher education
  • Student-athletes are not permitted to use UA’s intellectual property, unless specific written permission is granted
  • NIL agreements cannot be tied to athletic performance
  • NIL activities are not allowed during practice, competition, or any other team-sponsored activity

More information on specific rules related to working with Razorback student-athletes can be found online.